It was announced today by the Entertainment Software Association, that the Electronic Entertainment Expo, better known as E3 will remain in Los Angeles for the next three years. They also confirmed that E3 2013 will take place June 11-13, 2013, at the Los Angeles Convention Center, L.A. LIVE and a number of venues throughout Los Angeles. Earlier this year, many exhibitors used venues and even parking lots across the street from the convention center to showcase games and other products. An apparently non-running bus was used to promote the action adventure game Lollipop Chainsaw and housed playable demo units.
“We are proud to partner with Los Angeles for another three years. The City serves as a strong backdrop for the video game industry’s biggest announcements and we look forward to remaining in LA,” said Michael D. Gallagher, CEO of the ESA, which represents U.S. video game industry. “Video games are a dominant force in the global entertainment marketplace and there is no better place to display that than Los Angeles. We look forward to continuing our relationship with the City and AEG.”
In 2012, E3 brought 45,700 video game industry professionals, investor analysts, journalists and retailers from 103 countries together for a three day industry trade show that generated $40 million in revenue for Los Angeles. It’s no wonder Los Angeles Mayor Antonio Villaraigosa was happy with the announcement.
“The City of Los Angeles is thrilled to welcome E3 back for another three years,” said Los Angeles Mayor Antonio Villaraigosa. “My office was committed to doing whatever it took to keep the largest annual conference that the City hosts here for another three years. I personally joined in the negotiations, and we worked with all parties to ensure the needs of E3 would be met. The City is grateful the Entertainment Software Association continues to view LA, the entertainment capital of the world, as the ideal location for the world’s premiere video game convention.”
The three-year agreement with Los Angeles also ensures E3 will continue as scheduled alongside AEG’s plans for downtown Los Angeles, including development of the new Farmer’s Field. The event will be open to ESA members and non-members alike. Companies involved in console, PC, online, and social and mobile game publishing and development, qualified business partners, as well as makers of video game hardware and peripherals can exhibit.
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