Software giant EA, with offices and a studio in Los Angeles yesterday, received the dubious honor of the Worst Company in America by Consumerist.com, a subsidiary of Consumer Reports. This no doubt had some effect on the timing of EA and Bioware’s announcement of the upcoming free Mass Effect 3 DLC that will be available this summer. EA was one of the first software companies to implement an anti-used game measure with online passes and has discontinued placing physical game manuals in console games, including high margin collector’s editions.
BioWare, today announced a Mass Effect 3: Extended Cut, a downloadable content pack that they say “will expand upon the events at the end of the critically acclaimed Action RPG.” “Through additional cinematic sequences and epilogue scenes, the Mass Effect 3: Extended Cut will give fans seeking further clarity to the ending of Mass Effect 3 deeper insights into how their personal journey concludes.” The dlc will be available this summer, on the Xbox 360, PlayStation and PC for no extra charge, for online pass holders.
Ray Muzyka, Co-Founder of BioWare and General Manager of EA’s BioWare Label says, “We are all incredibly proud of Mass Effect 3 and the work done by Casey Hudson and team,” said Dr. “Since launch, we have had time to listen to the feedback from our most passionate fans and we are responding. With the Mass Effect 3: Extended Cut we think we have struck a good balance in delivering the answers players are looking for while maintaining the team’s artistic vision for the end of this story arc in the Mass Effect universe.”
Casey Hudson, Executive Producer of the Mass Effect series added, “We have reprioritized our post-launch development efforts to provide the fans who want more closure with even more context and clarity to the ending of the game, in a way that will feel more personalized for each player.”
Bioware community manager, Derek Larke further clarified on the official Mass Effect 3 blog, that there will not be any additional endings to Mass Effect 3 in the Extended Cut. “For fans who want more closure in Mass Effect 3, the DLC will offer extended scenes that provide additional context and deeper insight to the conclusion of Commander Shepard’s journey.”
Larke adds, there will not be more or different endings or ending DLCs in the future. “BioWare strongly believes in the team’s artistic vision for the end of this arc of the Mass Effect franchise. The extended cut DLC will expand on the existing endings, but no further ending DLC is planned.”
“BioWare will expanding on the ending to Mass Effect 3 by creating additional cinematics and epilogue scenes to the existing ending sequences. The goal of these new scenes is to provide additional clarity and closure to Mass Effect 3.
Offering the Mass Effect 3 dlc is not likely to satiate everyone and will be unlikely to win back many gamers that have long ago written off the company. Mass Effect 3 has a passionate following and though Sheppard’s story is most likely done, EA has built a successful franchise and this mea culpa is clearly an effort to keep those fans.
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