Sega’s big announcement at E3 2012

Danica Patrick has this weekend off from racing but earlier in the week she was in Los Angeles at the E3 Expo to announce her partnership with Sega.  Though most of the cast of Sonic & All Stars Racing Transformed are action, adventure or platforming characters, now the second of the Sonic racing games will feature a real life driver.   Danica will be a playable character with customized vehicles in Sonic & All-Stars Racing Transformed.  The new racing game makes players speed across land, air and water in now fully transforming vehicles.

“It’s a very exciting experience since I’ll be sharing the screen with such an iconic character,” said Danica Patrick. “I cannot wait for gamers to jump into my customized, transformable vehicles and give Sonic a run for his rings this holiday season!”

“Danica Patrick is one of the most popular athletes in the world and her accomplishments both on and off the track make her the perfect partner for Sonic & All-Stars Racing Transformed,” said Masanao Maeda, President and COO, SEGA of America. “Danica’s involvement showcases the broad appeal of this title – everyone from casual gamers to hard core racing fans will be able to enjoy the fun.”

Danica will also be racing in a custom Number 7 Sonic the Hedgehog/ Chevrolet, fielded by JR Motorsports, during the O’Reilly Auto Parts Challenge on November 3, 2012 at the Texas Motor Speedway.  The customized race car was unveiled at the SEGA booth at the E3 Expo in the Los Angeles Convention Center where Danica signed the hood of the vehicle. Sonic & All-Stars Racing Transformed will be available on the Xbox 360, PlayStation 3, Vita, Nintendo 3ds, Wii U and PC this holiday season.

Also on hand and playable at the Sega booth was the port of Jet Set Radio for the Playstation Vita.  The controls have been slightly adjusted from the original Xbox version to utilize the abilities of the Vita.  The game looks and plays great and now features an extended soundtrack that includes tracks from overseas releases.  Hell Yeah! Wrath of the Dead Rabbit is a new Xbox Live Arcade and PSN game from Sega that deserves a look.  The whimsical game lets you play as a devil rabbit named Ash, who also happens to be the prince of Hell.  In the platformer, you’re wronged and ridiculed and it’s time for you to get some revenge.  This game also looks and plays great and should be out soon.

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